IPR strategy

An effective IPR strategy optimises the protection and utilisation of innovation. HØIBERG work to design an IPR strategy that:

• facilitates technology transfer;
• identifies opportunities for research collaboration, strategic alliances and outsourcing;
• assists with vertical integration including marketing strategy;
• raises venture capital where required; and
• develops and sustains entrepreneurship through networking.

A strategy designed according to our clients’ needs
 
HØIBERG recognise that an effective IPR strategy must be designed according to the needs of our clients. For example, a client may want to implement a vertical integration strategy – the development, production and marketing of a product – or they may simply want to develop a single innovative concept with a view to later selling or licensing the concept.
 
Scope of protection
 
In addition, IPR protection has a geographical element. Obtaining protection in all possible jurisdictions is time consuming and generally prohibitively expensive. It is thus necessary to identify the right level of protection according to the needs and means of our clients.
 
Protecting present innovation and future opportunities
 
The role of intellectual property in a developing business is not static. HØIBERG work to ensure the protection not only of present innovation, but also of future opportunities for our clients. For example, a product or process that does not have any immediate apparent benefit may later become extremely valuable. We help to ensure that possibilities for future exploitation of such latent innovations are protected.